Lora built her career in magazine editorial, reporting on the interiors market and styling for the shelter titles Elle Decor, House Beautiful, and Veranda. In her role, she produced monthly market columns for both the trade and mass markets, sought out emerging designers and talent, and conceptualized and executed photo shoots. Her experience has led her to develop strong relationships with some of the industry’s leading photographers, creatives, stylists and PR reps.
Previously she was the Style Editor at Kim Seybert where she led their social media strategy, produced online content for their blog and website and styled their bi-annual catalog.
Most recently, she was the Deputy Home Director at HGTV Magazine producing and art directing house and kitchen tours, partnership campaigns, advertorials, as well as vignette and special package features.
She resides in New Jersey with her husband and two children.